3 ways to master SMM... Without breaking a sweat!

The case study reviewed (available at:  https://blog.kissmetrics.com/science-of-social-timing-1/) granted me a better insight into multiplying the effectiveness of my social media marketing efforts, both for my personal endeavors, as for those of my company.

Regarding the manners in which my knowledge of how to engage followers, and reach a greater percentage of these, the fundamental lessons learned are the following:

1. Traffic measurements of audiences on social media platforms, built upon schedules and time zones.
2. Marketing tools which display the manner in which to optimize engagement.
3. Strategies centered on Facebook, designed to expand insights on Targeted Advertising.

Having already familiarized myself with different techniques by which to segment the different social media networks, according to the type of content best suited for each one, and even the target groups which frequent each platform the most; being able to delve deeper into the times in which each share of the North American population most commonly frequents these sites opens the door to tailor each marketing effort in accordance with my company's every need and wish.

Finding ways to optimize your social media efforts
don't (necessarily) require magic...

For those who wish to learn more about these lessons applied to Facebook, here is a summary of the key concepts highlighted in this research:

• Tabs can be employed to organize your Facebook page in a better fashion, thus facilitating the user's experience when visiting your site -- and, consequently, multiplying the possibilities of their visiting the checkout point and making a purchase.
• Groups have been greatly overlooked by enterprises, since most marketing professionals opt for the traditional financed ads. What goes by unperceived in so many cases is the fact that these are not only free of cost for the advertiser, but also offer the opportunity for audiences to interact with the brand, thus creating a closer relationship with the name; an effort which shall lead to greater fidelity from customers.
• The "Taking about this" feature allows enterprises to determine the amount of users who are currently engaged, and interacting, with a businesses' Facebook page; this being data which of often referred to as "Storytellers".

What did you think of these tools? Were you familiar with all three? What insights do you have of others which could be added to the entry?