The Golden Age of Communication

"Everyone should be able to do one card trick, tell two jokes, and recite three poems, in case they are ever trapped in an elevator".

- Lemony Snicket, Horseradish: Bitter Truths You Can't Avoid

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Whilst being trapped in al elevator is an experience a select number of individuals shall experience in their lifetimes, it is a well-known fact that, in today's increasingly globalized society, we have to learn to juggle more and more talents, tricks and expertise in order to jockey for our desired position, independently of which our professional field may be.

Big Data won my heart over a year ago, when I began deepening into the subject, with online research and even interviewing leading experts on the matter. Nowadays, the traditional media channels are sputtering out, leaving Advertising professionals shaking their heads, absolutely perplexed: without the colossus television or radio, where would they turn to reach their target groups?

Social media have spread through all segments of society at a remarkable pace, conquering diverse frontiers and languages alike. From six-year-olds posting their gaming scores on their profiles to silver haired Instagrammers, this playground is enjoyed by the entirety of the population. After all, who isn't present on Facebook or Instagram this day and age? Even you, dear reader, are a member of the new online tribe. :)

A class specialized in Social Media Marketing presents an opportunity to explore all of the uses, trends and future evolution which these tools can, and shall, offer an Advertising professional such as myself. This is a chance which would have been impossible to pass up, I wish to learn as much as possible through my instructor as well as my peers, seeking to soak up all of their varied experiences and opinions.

A blog is the first step to marketing yourself: after all, even the slightest intonation in the written form can represent the first time you shake hands with somebody -- you get a first impression which is difficult to forget, if you know how to do this correctly.

This course shall be a huge step forward to mastering my trade, and learning the do's and dont's of Social Media Marketing! The skills acquired shall help further the development of this practice, as more and more Millenials join this trend and add their touch to this growing empire.

With this blog, I mark my first steps into a new habit with which readers shall be able to share in the knowledge acquired during this course, and add their ideas and knowledge, creating a shared space for learning and growth.


Here's to a marvelous beginning,

Ana